TOW#7: Heinz

In the advertisement for Heinz ketchup below, imagery is used to illustrate the high quality ingredients of the product. The bright, red background of the page is both an eye-catching color and plays off of the fresh tomato aspect that is intended. The main feature of this ad is the ketchup bottle made entirely out of sliced tomatoes that have the Heinz label printed on it. By forming the shape of the bottle out of tomatoes it suggests that Heinz uses only fresh and high quality tomatoes. The final part of the advertisement is that at the very bottom it says, “no one grows Ketchup like Heinz”.  This slogan uses the word, “grows” to reiterate the idea of fresh ingredients. It tells the audience that Heinz uses the best ingredients and does not make their product, but grows it. The audience of this add it adults who are conscious about the use of preservative, artificial and organic materials. Heinz creates this ad to sell products based off of their impeccable ingredients as well as educate consumers on why the Heinz has a better product than all of its competitors.  I believe that Heinz did accomplish their purpose because the add definitely draws attention to the product while representing the quality of supplies that they intended to highlight. The slices tomatoes placed in a stack are not perfectly formatted, but instead are staggered. This allows the slices to be easily seen and draws attention to them, so the audience does not mistake them for a normal bottle. By using actual tomatoes as well as the slogan, the purpose is presented in multiple ways to ensure that the audience should at least recognize the purpose through one of the mediums used.

Heinz Ketchup
URL: http://adsoftheworld.com/media/print/heinz_tomato

TOW#6: Let's Get Real About Abortions

CNN Contributor, David Forum, posted a new view and asked new questions related to the great debate concerning abortions in the article, Let’s Get Real About Abortions. In response to Richard Mourdock’s commentary disapproving pro-choice ideals, Forum asks questions not based on “what if” but based on support, and economic factors that play a part of abortion decisions. He provided multiple statistics and various facts relevant in the US as well as other countries to show the well supported and researched causes for abortion which include economic distress and parental anxiety. These factual based claims represent that the lack of maternal financing and supported causes women who feel they physically cannot support a child to get abortions as well a women who fear becoming a mother. It is often not about situational issues (such as sexual assault) but these two dilemmas. In countries that provide great support for mothers, the abortion rates are severely lower than those in the US. Through the message that is supported in this article, the audience is mainly politicians as well as pro-life extremists to encourage them to focus their energy on more practical issues, rather than the usual “what if”.  Specifically to the politicians, the purposes is more focused towards causing them to look into providing greater support to new mothers and resolve the causes of abortion that Forum presented. I believe that David Forum accomplished his purpose because of his great use of statistic support, which provided great credibility to his opinion. Also, while attacking such a controversial subject I feel that he did an exceptional job avoiding the alienation of his audience. With the intention of writing to people with opposing views, that was an important aspect to the success of his purpose. By using simple words, it also allowed the audience to completely focus on his purpose rather than trying to decode his writing techniques. The article was to the point and accomplished what was needed in order to achieve his purpose.

Article: http://www.cnn.com/2012/10/29/opinion/frum-abortion-reality/

The Great Debate
URL: http://www.neontommy.com/news/2013/07/abortion-debate-when-does-life-begin

TOW#5: Let's Not Make a Deal

The article, “Let’s Not Make a Deal” was written by Fred Barnes, a conservative writer for The Weekly Standard, in regards to the tax reforms supported by President Obama and Senate majority leader Harry Reid.  This article describes how Obama and Reid, “killed” tax reforms. Depicted as an unrealistic-type leader, Obama is shown to be increasing corporate taxes to increase governmental profit to fix America’s economic dilemmas. However, this article argues that Obama is wrong for doing that because the most gained will not be able to create jobs and correct the issues at hand, so the reform is worthless and hurts businessmen. Reid is found to be just as guilty as Obama in this article and pinned as oblivious to the reality of the situation. Clearly, Barnes does not agree with the reforms and finds Obama to be unfit for his position and is writing to a conservative audience that share his opinions to draw attention to the current issue with the intent to inform his fellow republicans and increase their common disapproval of Obama. I believe that he did this successfully due to the vast amount of statistical evidence to support his argument as well quotes from respected personnel.  Along with these strategies, Barnes also included strong, unpleasant diction in describing Obama and Reid. While describing the economic recovery that occurred during Obama’s first term, he used the word, “lame” as well as, “ill-suited”. Barnes also says that, “Obama operates under [an] illusion”.  All of these word choices help to back up the point Barnes is trying to make. By using such strong and disapproving diction, the reader is likely to have those more intense words stick in their mind and assist his point in making the argument of poor leadership in America stand out. Obviously not a fan of Obama, Barnes writes to other conservative in a republican news source to keep the audiences against Obama and Reid.

Article: http://www.weeklystandard.com/articles/let-s-not-make-deal_742486.html?page=1

Tax Reform
By: Gary Locke
URL: http://www.weeklystandard.com/articles/let-s-not-make-deal_742486.html?page=1

TOW #4:The Glass Castle

So far in The Glass Castle, by Jeannette Walls, many examples of a more than imperfect upbringing have been shown. Through the actions of Jeannette’s parents, it is obvious that she endured many abnormal and difficult situations as a child. Her father who struggles to maintain a job causes her and her siblings to worry about food and where they will be living the next day. Constantly having to move causes the children to have a difficult time leading a normal life and struggling to make friends. Examples of parental irresponsibility that young Jeannette had to overcome was Jeannette being burned while making herself a hotdog, her father throwing their cat out of a car while moving, her falling out of the car, not informing the children of their grandmother’s death and many more. At one point, Jeannette using a simile to compare her family to a cactus, (Page 22) to show that they survive on necessities and have an irregular and inconsistent lifestyle. It is a shame that a young girl must see her family as unable to eat regularly and provide for one another. Asides from the parenting she endures, Jeannette was attacked by kids from her school and sexually abused during the night by a stranger. Despite the mothers inheritance of a nice home, the family still moves about nomadically throughout this section. Jeannette is writing to encourage less privileged children and students that despite upbringing, the world is still full of opportunity and childhood struggles do not designate your future. I believe she achieves this by providing numerous examples of childhood struggles as well as including her success in the very beginning of the book when she describes seeing her mother picking through a dumpster as she heads to a sophisticated party. By including this she shows the readers that she is a successful woman that overcame all of the disadvantages she had as a child.

The Glass Castle
URL: http://www.amazon.com/The-Glass-Castle-A-Memoir/dp/074324754X