In the article, Super
Bowl Ad Blitz: Are Kids Vulnerable? by James Steyer the author uses inclusive
diction and specific examples to prove inform audiences of the dangers
presented to youth through advertisements. Steyer uses words such as “we” and
“our” throughout the text to establish a common relationship and stance with
his audience. This relationship allows his audience to feel that the
information he is presenting will impact them and causes them to read the
article more attentively and be affected by the author’s purpose more. Since he
is trying to inform his readers, mostly parents, that the advertisement mediums
have become excessive and dangerous towards the youth it was necessary for him
to develop a common ground between him and his audience to make his concerns
more personable. The relatable relationship he developed allowed the message to
be more effective. Specific examples were also used to establish the dangers
involved in modern means of advertising. He included examples beyond
televisions ads, but those included on Internet games and applications. Today,
companies are able to follow Internet activity in order to include ads that
best connect to the individual; often, teenage girls receive weight-loss ads,
which can be very insulting and damaging to their self-esteem. Situations such
as this can negatively impact the consumer emotionally, especially the
vulnerable youth. Steyer also includes the endless influence of advertisements
because television is no longer the only medium for advertisements; children
and teenagers are constantly faced with advertisements on popular social media
cites, games, and the television. This specific evidence appeals to the logical
side of his purpose and provides factual information to support his message
that modern advertisement is constant and possibly dangerous towards the youth.
He recognizes that it is only possibly dangerous because modern advertising is
new and the effects are yet to be discovered.
Article:http://www.cnn.com/2014/01/31/opinion/steyer-ads-children/index.html?hpt=op_t1
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| Advertising URL: http://www.damselsinsuccess.com/how-advertising-has-changed-in-the-digital-age/ |
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