TOW#13: Increase the Odds of Your Start-Up's Success

Successful business owner Vineet Nayar, who owns the billion-dollar business HCL Connect, wrote an article to inform small business owners on the steps necessary for survival in this economy. In his piece, “Increase the Odds of Your Start-Up’s Success” he discussed his business over time and the vital mindsets and actions for a business to develop. The first three paragraphs of the article was to describe the success of his start-up business which allows his audience to see him as a credible source that clearly knows what it takes to run a business. Once he developed respect and trust from his audience, Nayar listed out the five most important and essential aspects to running a prosperous company: create a purpose, prioritize employees, maintain flexibility, pay attention to timing, and empower all employees. By using this descriptive list set up, Nayar was able to approach the audience in a clear-cut way to have the greatest impact in a simple way. While simplified, each of the five points were sure to provide a depth description of exactly what he meant as well as why it is important. By including an in depth but not overwhelming list of necessities he encouraged the audience of small business owners by making success tangible. Had he included a long list of intense steps, small business owners would have feared the future of their business and possibly given up on their dream. Nayar does not sugarcoat business owning but he does not make it seem impossible to achieve success; he provides a nice balance of harsh reality and encouragement. In attempt to inform business owner on what it takes to be successful, I believe that he was able to achieve this. He made an obvious list of the steps necessary for success and was very clear in how to achieve each step, however he did not stray from the reality and difficulty of it. By being clear, realistic, and encouraging Nayar was able to achieve his purpose.

Article: http://blogs.hbr.org/2013/12/increase-the-odds-of-your-startups-success/

Building Success
URL: http://linkedintobusiness.com/businesssuccessisgameofinches--i-248.asp