Barilla, the pasta company, released an ad to go along with
the time of the New Year holiday. The background of the advertisement is a
royal blue, which is also the color the box; this will allow consumers to not
only notice the ad but to make a connection between it and the product itself
when they are in a store. The main focus is the large firework shape made out
of pasta; this presents the product in an interesting and festive way, the
text, “HAPPY NEW YEAR” clarifies the occasion for this advertisement. The unique
shape firework shape that the pasta is in makes it memorable, both drawing attention
to the ad and being so distinctive that the audience will remember it while
grocery shopping. At the very bottom is the Barilla logo and slogan to specify
the brand of pasta being represented. The purpose of this, like any ad, is to sell
the company’s product to adults that grocery shop. During this time of year it
is typical for holiday related commercials, however they are typically more
oriented towards Christmas, which alienates audiences of other religions. By
approaching the customers through New Years, it can be accepted by people of
all backgrounds making this ad inclusive to a large variety of people allowing
it to be more effective. The use of the yellow pasta on the royal blue
background draws attention to the pasta therefore greatly presenting the
product itself. The slogan of Barilla is, “The choice of Italy” which appeals to
logos. This phrase describes the Barilla pasta of extremely high quality
because even in Italy, the home of pasta this brand is typically chosen. It is
through these various aspects of the advertisement that it is so effective and
achieves its purpose of getting people to purchase Barilla pasta.
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| Barilla New Year URL: http://www.zulucreative.co.uk/blog/21/12/2012/xmas-ads-volume2/ |
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